Books

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About Me

Zack Wenthe

I’m Zack Wenthe and welcome to my world. I’m profoundly curious about customer behavior and psychology and have spent years study why people do things and how business owners and marketers can guide and influence that behavior. My site is about marketing, influence, behavior, and persuasion. It’s my hope to share what I’ve learned, explain some complex concepts and make them actionable, and help you understand your customers a little better.

Join the Persuasion Playground

March 13, 2017

Do you have what it takes?

September 8, 2016

Preparing for 6x increase in transaction rates and 19% increases in revenue.

Twitter

Tue, Mar 31 { 20:12 }

Hot off the press! The Customer Behavior Daily is out! https://t.co/NCFFtMTq33 #fintech #digitaltransformation

Mon, Mar 30 { 20:11 }

Hot off the press! The Customer Behavior Daily is out! https://t.co/2YDAzaoBhQ Stories by @geekingirl #remoteworking #covid_19

Sun, Mar 29 { 20:11 }

Hot off the press! The Customer Behavior Daily is out! https://t.co/ApDuiblvhX

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