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About Me

Zack Wenthe

I’m Zack Wenthe and welcome to my world. I’m profoundly curious about customer behavior and psychology and have spent years study why people do things and how business owners and marketers can guide and influence that behavior. My site is about marketing, influence, behavior, and persuasion. It’s my hope to share what I’ve learned, explain some complex concepts and make them actionable, and help you understand your customers a little better.

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February 8, 2019

Join the Persuasion Playground

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September 8, 2016

Preparing for 6x increase in transaction rates and 19% increases in revenue.

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