Inspiration: Demographics aren’t enough

  Consumer intent is more important than just the demographics. Read more about this: https://www.thinkwithgoogle.com/articles/why-consumer-intent-more-powerful-than-demographics.html

How do you plan to stand out?

    Source: http://blogs.gartner.com/jake-sorofman/gartner-surveys-confirm-customer-experience-new-battlefield/

The Path to Understanding the Customer Journey

The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects