Once you’ve decided that you need a marketing automation solution you have two choices: you can jump right in and starting setting it up and try to figure it out, or you can take a

  Speaking on customer journey and the technology that powers it. Reno Nevada is treating us well!   

In part 1 of this article we looked at the goals of Marketing Automation and how we can leverage it to generate awareness of our brands. In part 2, now that the prospects are in