The rise of the marketing technologist

Marketing Technology is expanding at an explosive rate, with more solutions available on an almost daily basis. I see press releases and announcements for new apps, marketing suites, tools, tracking systems, ad networks, and more

More Marketers turning to Marketing Automation

As a marketing strategist I’m always looking at reports and surveys to help me understand what marketing departments are up to, but recently one survey’s results surprised me a little. Software Advice released their Marketing